Brand to Life™ v. 1. the narration and creation of experience worlds where people can feel, identify with and become integral to the brand story. 2. the ability to evoke and emote the brand essence in order to stimulate, challenge and engage the six senses through the interaction and immersion with one's environment. 3. the breathing of life into an otherwise inanimate brand. orig. from the words "Brand", a mental property that links consumers with a trademark name or identity of a product or manufacturer, and "Life", the property or quality that distinguishes living organisms from dead organisms and inanimate matter. Coined by Stewart Starkin & Timothy Han.

We are.Brand to Life™